Maftoul, or Palestinian couscous, is 100% organic and natural and can be used in salads or as a substitute for rice. Canaan Fair Trade maftoul is all hand-rolled and whole grain, produced by women’s cooperatives in the Jenin area.

Canaan Fair Trade products are all produced in the Jenin area with products sourced from local Palestinian farmers and produced to the highest standards. Along with guaranteeing fair prices to the farmers, they also invest a portion of their profit back into the local farming community. All of Canaan Fair Trade’s products are internationally certified fair trade.